ZTE Set to Bring Breath-taking Audio to IFA 2016

ZTE will present its latest array of smart devices at this year’s ShowStoppers at IFA in Berlin. Featured among them, will be a brand new device launched during the company’s press conference on September 1.

“We’re delighted to be debuting our latest products to the world in Berlin,” says Adam Zeng, CEO ZTE Mobile Devices. “Our fan community played a huge role in the development of our new smartphones, delivering valuable input that helped inspire and motivate our team. The result is a suite of devices that pack cutting-edge, innovative features and the latest technology.”

ZTE primarily targets its products at consumers who call for devices that combine user-friendly functionality with stylish design and premium features. The company also continues to address customers’ ever-increasing expectations of superior smartphone audio quality – with enhancing the audio experience a particular focus for the most recent AXON device series.

Infinite “audiojoyment”
Today’s smartphones double as our daily audio-visual entertainment hubs, on which we capture our most memorable moments. From listening to our favourite songs while relaxing or replaying a spine-tingling performance from a recent concert – they provide the soundtrack to our lives. Until recently however, audio recording and playback has been something of a shortcoming for smartphones.

In order to deliver the high-quality audio experience being demanded by consumers ZTE consulted with a team of music conservatory professors for the creation of its newest AXON flagship series. The result – most recently seen with the launch of the ZTE AXON 7 – is a series of top tier devices with an audio quality which opens up entirely new worlds of sound in the smartphone sector.

ZTE Announces Device Lineup and Plans for IFA 2015

ZTE Axon gold 1

Axon Gold

ZTE Blade V6




Nubia Z9 mini

Nubia Z9 mini

Device lineup represents ZTE’s new core global product portfolio – Axon, Blade, Spro and Nubia

ZTE, a leading global mobile device maker, today announced its device lineup and plans for the IFA 2015 consumer electronics show in Berlin, Germany. From 04 to 09 September, ZTE will be showcasing the latest products that represent the company’s new, simplified core global product portfolio – Axon, Blade, Spro and Nubia.

“We are very excited to attend IFA this year, where we will be showcasing devices from the four product lines that we will be focusing on globally,” said Adam Zeng, CEO, ZTE Mobile Device. “This renewed focus shows our global commitment to product longevity and will see us rollout more products from our four core product lines across markets worldwide.”

The star products include the international version of the Axon phone – ZTE’s first ever global flagship and most premium smartphone to date, and the Blade V6 – the thinnest device in ZTE’s affordable premium Blade series. Alongside these devices, ZTE will also be showcasing its innovative Spro 2 Smart Projector and smartphones from its Nubia sub-brand.