Sporting a new viewing experience: Ericsson showcases 8K 360-degree immersive innovation


Ericsson is transforming television at NAB Show 2017 in Las Vegas (booth #SU720). Throughout the week, we will demonstrate our latest innovations and new products that showcase our unique capabilities and end-to-end portfolio.

Broadcasters and service providers are continually seeking new ways to differentiate and compete. Yet to meet the wants and needs of a multitude of demographics, a balance must be struck between monetizing the user experience, the cost of delivery and the mixture of services provided, and of course, providing the most engaging, immersive, and innovative viewing experiences to consumers.

It’s a conundrum and there is no easy answer.

ShowStoppers attendees will be given a first look at Ericsson’s 8K 360-degree viewing experience. As part of this highly interactive and innovative demo, Ericsson will put the consumer and their viewing experience firmly in the spotlight – all powered by Ericsson’s next generation media processing and delivery technologies.

So what are you waiting for? Put on the goggles and experience the hype!


Ericsson reveals next level immersive TV with software defined video processing

Ericsson’s unique position in today’s TV industry and its expertise in media, mobility and cloud has enabled many of the most groundbreaking media industry transitions. At ShowStoppers, Ericsson will be demonstrating how it is harnessing the power of software defined video processing to enable immersive UHDTV content experiences.

Software defined video processing is at the core of Ericsson’s business, encompassing all processing and workflow functions to address any media format transformation and business process. For nearly 25 years, Ericsson has pioneered the world’s most advanced video compression technology and solutions, enabling industry transformations from analogue to digital, to HD, to multiscreen and soon, to immersive UHD. Showstoppers will be the chance to see how it has brought together pure software based compression from Envivio with its existing ultra-high performance hardware accelerated compression, to produce the most advanced, visually astounding results.

On its booth (#SU721) at NAB Show 2016 Ericsson will present how it is enabling content owners, broadcasters and TV service providers to reposition themselves for success in the internet era of television. It will show the industry’s broadest portfolio from media processing all the way through to media enrichment, publishing, delivery and culminating in the most sophisticated media experiences. Ericsson’s portfolio comprises multiple acquisitions and significant organic investments to leverage the latest technologies of virtualization, cloud and software defined workflows to enable customers to create agile innovations, while increasing efficencies.