Ericsson is transforming television at NAB Show 2017 in Las Vegas (booth #SU720). Throughout the week, we will demonstrate our latest innovations and new products that showcase our unique capabilities and end-to-end portfolio.
Broadcasters and service providers are continually seeking new ways to differentiate and compete. Yet to meet the wants and needs of a multitude of demographics, a balance must be struck between monetizing the user experience, the cost of delivery and the mixture of services provided, and of course, providing the most engaging, immersive, and innovative viewing experiences to consumers.
It’s a conundrum and there is no easy answer.
ShowStoppers attendees will be given a first look at Ericsson’s 8K 360-degree viewing experience. As part of this highly interactive and innovative demo, Ericsson will put the consumer and their viewing experience firmly in the spotlight – all powered by Ericsson’s next generation media processing and delivery technologies.
So what are you waiting for? Put on the goggles and experience the hype!