ShowStoppers previews the next things big and small at CTIA Wireless

LAS VEGAS, 1 Apr. 2008 -- ShowStoppers once again sneak previewed all things wireless for work, home and play to more than 300 reporters, industry analysts and guests gathering in Las Vegas for CTIA Wireless 2008, the tradeshow for the $500 billion global wireless industry.

The special event featured product introductions and demonstrations by industry leaders, innovators, startup and upstart companies one night before the tradeshow, which begins today.

“The great thing about ShowStoppers is we get product launches by brand-name industry giants and innovators like Alcatel-Lucent, AT&T, Kingston, Linksys, Motorola, Plantronics, Samsung and Smith Micro,” said Steve Leon, partner, ShowStoppers. “At the same time, we introduce the press to startups and upstarts like Droplet, Emoze, iSkin, Kwingo, LiveWire, Thumbplay, uReach, Zeemote – and more.

“For the press, it’s a compelling combination of hot products, cool companies, discoveries outside the usual newsbeats, and surprises you can see only at ShowStoppers – all in three hours,” said Leon. “For sponsors, it’s a better way to meet the press and score more coverage – and to open new markets.”

Not just another press event where sponsoring companies are lost in the crowd, ShowStoppers set up stages for TV and radio to work from, creating more opportunities for global coverage and buzz, including:

- Dave Graveline recorded interviews for broadcast on “Into Tomorrow,” the radio network program that covers the latest in consumer electronics and technology. Broadcasting for over 12 years on the Advanced Radio, Into Tomorrow is a three-hour program airing every weekend on over 100 stations across the US and Canada and on XM and Sirius Satellite Radio. The show is also beamed by satellite to the Armed Forces Radio Network and to over 140 countries.

- BNETTV broadcast live interviews and product demonstrations for mobile and Internet broadcast via at bnettv.com channels.

- CNBC recorded product demonstrations and interviews for broadcast by the global business network.

ShowStoppers also spotlighted a contingent of wireless companies from Austin, TX., invited by the Austin Technology Incubator, Austin Wireless Alliance and Austin Chamber of Commerce.

Reporters, editors, columnists, industry analysts, financial analysts and attending guests included, among others, Associated Press, Andrew Seybold Inc., Bloomberg, Business Week, Computerworld, Consumer Reports, engadget, eWeek, FierceWireless, Gizmodo, IDC, Laptop Magazine, Mobile Enterprise Magazine, PC Magazine, PC World, PhoneScoop, Slashgear, Telephony, TheStreet.com, Wireless Week and ZDNet.

Details of the product and service introductions are posted to the ShowStoppers NewsDesk blog, http://www.showstoppers.com/newsdesk.

About ShowStoppers

ShowStoppers is the producer of press-only special events with global experience and expertise. Now in its 15th year, ShowStoppers has hosted the PC World awards for seven consecutive years and is a partner with the Bluetooth SIG, PR Newswire, the Austin Wireless Alliance, and Women in Technology International. ShowStoppers produces the official press event at IFA, one of the largest consumer electronics trade fairs in the world.

The next ShowStoppers events are ShowStoppers @ IFA, 27 Aug. 2008 in Berlin, Germany; ShowStoppers at CTIA Wireless IT & Entertainment, 9 Sept. 2008 in San Francisco; ShowStoppers for the Digital Holidays, 24 Sept. 2008 in New York; and ShowStoppers @ CES, 8 Jan. 2009 in Las Vegas.

For details on how to participate as a sponsor, contact Dave Leon, director of sales for ShowStoppers, at 845-638-3527.

Contacts:

Steve Leon
Partner
ShowStoppers
512-288-0950