News from ShowStoppers

ShowStoppers previews all things wireless at CTIA


SAN FRANCISCO, 24 Oct. 2007 -- ShowStoppers once again previewed all things wireless for work, home and play to over 350 reporters, industry analysts and guests covering CTIA Wireless I.T. & Entertainment.

Global coverage of the product introductions and sneak previews from the press-only event –- held 22 October at the exclusive Four Seasons Hotel in San Francisco -- published within 24 hours by, among others, CNET and the Wall Street Journal.

From inside ShowStoppers, Robert Scoble streamed live podcasts of product demonstrations and executive interviews to his Scobelizer blog and to Podtech.net and its team of pioneering and influential technology reporters, analysts, bloggers, vloggers and podcasters located in Silicon Valley and around the world.

Not just another press event where sponsoring companies are lost in the crowd, ShowStoppers created more opportunities for coverage and buzz, including:

- Private interviews of sponsors selected by CNBC.

- Dave Graveline recorded interviews for broadcast on “Into Tomorrow,” the radio network program that covers the latest in consumer electronics and technology. Broadcasting for over 12 years on the Advanced Radio, Into Tomorrow is a three-hour program airing every weekend on over 100 stations across the US and Canada and on XM and Sirius Satellite Radio. The show is also beamed by satellite to the Armed Forces Radio Network and to over 140 countries.

- Sponsors were scouted by Gadgetoff, the remarkable, one-of-a-kind New York event for educators, entrepreneurs, artists, creators, visionaries and geniuses who push the envelope of invention.

ShowStoppers also spotlighted a contingent of wireless companies from Austin, TX., invited by the Austin Technology Incubator, Austin Wireless Alliance and Austin Chamber of Commerce.

Reporters, editors, columnists, industry analysts, financial analysts and attending guests included, among others, AARP, Associated Press, Andrew Seybold Inc., San Francisco radio legend Ronn Owens from KGO, Bloomberg, Business Week, Computerworld, Consumer Reports, engadget, eWeek, FierceWireless, Gizmodo, IDC, Laptop Magazine, Mobile Enterprise Magazine, MSNBC, PC Magazine, PC World, PhoneScoop, San Francisco Chronicle, Slashgear, Telephony, TheStreet.com, USA Today, Wireless Week and ZDNet.

Details of the product and service introductions are posted to the ShowStoppers NewsDesk blog,

About ShowStoppers

ShowStoppers is the only producer of press-only special events with global experience and expertise. Now in its 15th year, ShowStoppers has hosted the PC World awards for six consecutive years and is a partner with Hannover Fairs USA Inc., the Bluetooth SIG, PR Newswire, the Wi-Fi Alliance, the Austin Wireless Alliance, and Women in Technology International.

The next ShowStoppers events are ShowStoppers @ CES, 7 Jan. 2008; ShowStoppers at the Mobile World Congress (formerly 3GSM), 10 Feb. 2008 in Barcelona, Spain; and PressExpoUSA, 3 Mar. 2008, in Hannover, Germany, at CeBIT, the world’s largest trade fair for digital business. For details on how to participate as a sponsor, contact Dave Leon, director of sales for ShowStoppers, at 845-638-3527.

Contact:

Steve Leon
Partner
ShowStoppers
512-288-0950

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