Hannover Fairs USA and ShowStoppers
announce PressExpo USA @ CeBIT 2007
Press Event to Showcase Innovative US Technology at the
World’s Premier ICT Show
PRINCETON, NJ. and AUSTIN, TX., Sept. 18, 2006 – The Global Marketing
Solutions Division of Hannover Fairs USA Inc. and ShowStoppers today announced
a new press event to help propel technology companies from the United States
into new global markets.
PressExpoUSA @ CeBIT is
the first international press event co-produced by ShowStoppers and is
scheduled for March 16, 2007, in Hannover, Germany, at CeBIT, the world’s
largest tradeshow for the information and communications technology industry
(ICT).
PressExpoUSA @ CeBIT showcases business, consumer, lifestyle and digital
products and services. The press event is limited to U.S. companies with
a presence at CeBIT 2007 and is planned specifically by Hannover Fairs
USA and ShowStoppers to help even the smallest start-up venture score coverage
and open new markets.
“We are creating a new way to introduce U.S. companies to reporters
and media from around the world – and building innovative tools to
help U.S. companies shake hands with new buyers,” said Jim Charos,
general manager of Global Marketing Solutions and vice president of Hannover
Fairs USA. “CeBIT in Hannover attracts some 9,000 press and
media visitors each year, thus making it the ideal event at which to launch
this international program,” said Charos.
“With more than 6,200 exhibitors, CeBIT is an order of magnitude
larger than any U.S. technology tradeshow,” said Steve Leon, partner,
ShowStoppers, which produces press-only events that showcase sneak previews
and product launches to print, broadcast and online reporters, editors,
columnists and industry analysts who cover technology, consumer, consumer
electronics, and business tools and services.
“CeBIT combines business and networking with massive media coverage,” said
Leon. “More than 450,000 IT and communications industry professionals
from around the globe attended CeBIT 2006. It is where thousands of accredited
journalists from 70 countries discover the future of business, consumer,
lifestyle and digital technologies for home, for work, for play. If you
want to help your company or client to meet the press, this is your global
stage, and we are making it easy.”
For details on how to participate in PressExpoUSA @ CeBIT 2007, in conjunction
with ShowStoppers, contact:
Dave Leon
Director of Sales
ShowStoppers
Tel: +1-845-638-3527
Pauline Snyder
Global Sales Manager,
Global Marketing Solutions
Tel: +1-609-987-0056
Jim Charos
General Manager, Global Marketing Solutions
Vice President, Hannover Fairs USA
Tel: +1-609-987-0056
About ShowStoppers
ShowStoppers is the longest-running,
continuously-owned and operated series of showcase events for technology,
consumer electronics and business press. ShowStoppers events have helped
more than 1,000 companies meet more than 10,000 reporters since 1993. Sponsors
at recent events include such innovative young companies and industry leaders
as Microsoft, InFocus, Linksys, Zone Labs, Leviton, Opera Software, Kingston
and OQO. ShowStoppers events are regularly attended by, among others, ABC,
CBS, BBC, Bloomberg, CNN, NPR, the Wall Street Journal, This Old House
Magazine, Business Week, Cargo, Consumer Reports, engadget, Fortune, Forbes,
Good Housekeeping, Maxim, Money, Outlook 4Mobility, the New York Times,
Rolling Stone, Stuff, USA Today, C/Net, Dow Jones, eWeek, IDC, InfoWorld,
Jupiter Research, Network World, Newsweek, PC Magazine, PC World, San Francisco
Chronicle, San Jose Mercury News, USA Today and ZD Net.
About Hannover Fairs USA Inc.
Hannover Fairs USA Inc., the U.S. subsidiary of Hannover, Germany-based
tradeshow organizer Deutsche Messe AG, organizes tradeshows, group exhibits
and marketing programs at events throughout the world. At CeBIT
2007 the company is organizing eight thematic pavilions and group stands
for more than 200 U.S. companies to participate in as a primary means
to gain entrance into the global marketplace or expand their international
business. Visit www.hf-usa.com to learn more.
About Global Marketing Solutions
Global Marketing Solutions is the international marketing and media division
of Hannover Fairs USA, Inc. It provides support to a variety of
companies and organizations in the form of specialized event, media and
marketing activities to enhance the international tradeshow experience. Visit
www.globalmktg.com to learn more.
Contacts:
Steve Leon
Partner
ShowStoppers
512-288-0950
Brock McCormack
Director, Marketing and Communications
Hannover Fairs USA Inc.
(609) 987-1202 ext. 220
