Jabra showcases leadership in true wireless for sports — and partners with sports brand to deliver sound for smart training



jabraLeading headset brand Jabra is once again showcasing an innovative product range at ShowStoppers @ CES, sharing how it plans to stay ahead in the calls and music category, as well as True Wireless, in 2017.

True Wireless, True Freedom

Jabra will showcase its sports headphones, and launch new market research, which examines people’s changing attitudes towards technology and fitness. Despite the massive availability of personal trainers and online information, most fitness hopefuls don’t know where to start and would rather work out alone. This trend puts focus on the use of hearables and innovative use of sports features for wireless devices. Show attendees will get a chance to experience the newly launched, and most technically advanced true wireless sports earbuds, Jabra Elite Sport.

Giving people New Balance for training

Also at the show, Jabra will announce an exciting new partnership with global athletic brand, New Balance. The partnership sees Jabra join category leaders; Intel inside™, Google, and STRAVA as a strategic partner and welcomes two new devices; New Balance RunIQ and Jabra PaceIQ Wireless – a new intelligent training system, which is made by runners, for runners. Jabra PaceIQ Wireless is for those who use music to get more out of their running endeavours. Fully integrated with the RunIQ watch, the PaceIQ Wireless headphones allow the user to run free of wires and features a dedicated Sports Button that provides real-time audio coaching for key stats and easy remote control access to music and calls. When used with the New Balance RUNIQ, the Jabra PaceIQ Wireless becomes an essential training partner. www.jabra.com/ces,