Help your company or client meet the press
You need a smarter way to meet the press in tough times.
Here’s how ShowStoppers can save you thousands of marketing, business development and PR dollars -- or euros.
ShowStoppers is where you will shake hands during face-to-face conversations with hundreds of top-tier journalists and industry analysts – to score news coverage and product reviews for your company or client.
For example, More than 1,000 journalists have attended ShowStoppers @ CES events for three consecutive years.
Why?
They get to see, touch, work and play with – and talk about -- new products and story ideas with -- during ShowStoppers @ CES -- more than 100-plus companies – at one time, in one place, in just four hours. They come for the hot products, the cool companies, the companies they know, the companies they haven’t discovered yet. Innovators. Award-winners. From start-ups and upstarts to industry leaders. Discoveries outside the usual newsbeats. Surprises you can see only at ShowStoppers. Breaking news. Sneak previews. Execs to interview.
What is ShowStoppers?
- ShowStoppers produces invitation-only, special events that organize company launches, product introductions, sneak previews and hands-on product demos for reporters, editors, columnists, bloggers and industry analysts – trade, consumer, entertainment and business journalists and analysts specifically selected and qualified in advance by ShowStoppers.
- It’s a better way for industry leaders, innovators, startups and upstarts to make new connections, promote brand, take leadership and open new business markets.
- It's a better way for reporters to quickly, efficiently, easily discover hot products and cool companies -- companies they know, companies they haven't discovered yet.
- It’s a complete turnkey package planned specifically by ShowStoppers to help companies large and small generate news coverage and product reviews.
Not just another press event
ShowStoppers is a complement to your exhibit booth. It’s also a dynamic, focused alternative -- because ShowStoppers is an independent event. We don’t require you to exhibit at the tradeshow, in a booth, expecting, hoping to meet the press that might walk by.
ShowStoppers is a relaxed, informal event where the press is focused on you, away from the noise and distractions of the show floor, fueled by a full dinner buffet and open bars – a very effective way to “feed the press.”
ShowStoppers handles all the promotion, invitations, and RSVPs for the event.
We qualify the press. Like you, we want qualified press in the room, not just the biggest body count.
Your tabletop demo station comes complete -- with linen, signage, power, and (if ordered) high-speed Internet access and flat-screen television or computer displays.
We create more opportunities for coverage of your company or clients
Here’s some of what we do at ShowStoppers events at CES, CTIA, Mobile World Congress – some of what you can expect from ShowStoppers events throughout the year:
- “Into Tomorrow” interviews sponsor companies and broadcasts from inside ShowStoppers events. This is the radio network program that covers the latest in consumer electronics and technology. Broadcasting for over 13 years on the Advanced Radio Network and hosted by Dave Graveline, Into Tomorrow is a three-hour program airing every weekend on over 100 stations across the US and Canada and on XM and Sirius Satellite Radio. The show is also beamed by satellite to the Armed Forces Radio Network and to over 140 countries.
- bnetTV interviews sponsor companies and podcasts from inside ShowStoppers events. The Business Television Network is a leader in online broadcasting that travels the world to cover a range of issues, special reports and events.
- Blogger, tech evangelist and author Robert Scoble confirms he will interview sponsors and stream coverage to FastCompany.tv from inside ShowStoppers @ CES.
Then we add still more value
- We organize the event by newsbeats and product categories, to help reporters find you according to what they cover.
- Pre-event, our email campaign to journalists can spotlight your company or client.
- You get our press lists before and after the event, to assist with media alerts and follow-up. These lists are unique, because ShowStoppers is the only producer of press events that includes newsbeats. Journalists provide this data to us when they register. This turns a mere press list into a powerful marketing tool that helps you identify the reporters most likely to cover you.
- We distribute a press kit that is given to each journalist and analyst that attends – and we blog your news to the ShowStoppers NewsDesk.
All of which frees you to focus on the most important job of the evening – shaking hands with the reporters and analysts looking for breaking news and compelling stories to cover.
Join us
Discover what companies like Alcatel-Lucent, AT&T, D-Link, Ford, Garmin, HTC, iRobot, Kingston, LG, Lexmark, Linksys, Microsoft, Motorola, Novatel, Olympus, Opera, Plantronics, Samsung, Sennheiser, Skype, Sirius, Sony, and THX have learned.
Become part of the events that showcase the future of business, consumer, lifestyle and digital technologies for home, for work, for play.
Proven global experience, experience
ShowStoppers is exceptionally qualified to help you meet the press. In the U.S., we’ve produced invitation-only technology showcase events for 15 years -- longer, better, more affordably and more respected then anyone else in the industry.
And, among the range of events we produce in Europe, ShowStoppers is the official press event of IFA, the largest consumer-electronics trade fair in Europe, the trade fair that increasingly defines the future of digital technologies for work, home and play. Think CES – in Berlin. In fact, we invited top US journalists and bloggers to participate in press panels during IFA – Ed Baig from USA Today, Steve Wildstrom from Business Week, Larry Magid from CBS News, Eric Lundquist from eWeek, Harry McCracken from technologizer.com, Nicholas Deleon from Crunchgear -- and Robert Scoble.
See for yourself. Don’t take just our word for it. Click here to watch Scoble’s FastCompany.tv interview.
ROI
So … what does it cost to get in front of key journalists and bloggers, to generate coverage, to influence sales and business deals in vertical and mass markets, to enhance your brand and image?
We offer three options for any budget:
- Deluxe – two tabletop demo stations.
- Standard – one tabletop demo station.
- Shared – half of one tabletop demo station.
Pricing varies by event – for example, from $4,000 US for a standard demo station during ShowStoppers @ Macworld, to $8,000 for a standard demo station during ShowStoppers @ CES.
Shared demo stations are even more affordable. Deluxe demo stations deliver more room to work – typically for companies that exhibit with partners, for PR agencies that bring multiple clients to a ShowStoppers event, or for car companies that demo vehicles.
Do this … and you don’t need to worry about paying for floor space in the exhibit halls, buying and building a booth, staffing it for multiple days – or paying outrageous hotel rates for a week, because ShowStoppers happens in just one evening, and it is focused on the press and only the press – and your product pitch.
Want to save more cash? Put a real kick into your marketing plans? We offer discounts when you elect to participate in multiple ShowStoppers events at CES, Macworld, Mobile World Congress, CTIA, IFA, and elsewhere.
How do you get in on this deal?
It’s easy.
Just call. Or email.
Dave Leon
Partner
ShowStoppers
Tel: +1 845 638 3527
Cell +1 845 821 6123
Fax: +1 216-395-0014
skype:daveleon1