When and where is ShowStoppers @ IFA?
ShowStoppers @ IFA will be held Wednesday evening, 2 Sept. 2009, at the conclusion of press day.
The event starts at 6 pm and will take place on at the Messe Berlin fair grounds.
How does the event work?
ShowStoppers is a relaxed, informal event fueled by a full dinner buffet and premium open bars for all attendees. Journalists and analysts arrive and visit the sponsors at their convenience, working their way around the room. Sponsors arrive two to three hours before the event begins to set up and grab a bite to eat.
You won't get lost in a crowd
We keep ShowStoppers intimate. To start, we organize the room by newsbeats and product categories, to help reporters find you according to what they cover. Then we create more opportunities for coverage of your company and your clients.
We go beyond the box
Thinking about how to generate coverage for multiple clients? We have a long history of working with PR agencies – for example, grouping clients in the ballroom, to help you work the room and meet the press.
Need to get a car into the room? We’ve done it. Which is how Ford demonstrated Sync with its partner companies Microsoft, Sirius, Sony and THX. And how Harman Becker demonstrated its mobile systems. And how Avis demonstrated a new GPS service and Autonet demonstrated its new mobile hotspot device.
In other words, we’re flexible, we’re creative. What’s your special request?
What else does ShowStoppers do for me?
ShowStoppers handles all the promotion, invitations, and RSVPs for the event. We invite top-tier press and analysts, drawing from our own media databases, from the IFA press lists, and years of experience identying key press.
IFA also offer special pricing packages for companies that elect to sponsor ShowStoppers @ IFA.
In addition, IFA also offers a wide range of travel and lodging solutions to exhibitors, attendees and journalists.