Not just another press conference
ShowStoppers @ IFA 2009 is a special event planned by IFA and ShowStoppers.
It builds on “Press Meets Business” from IFA 2007 and 2006 – and organizes company launches, product introductions, sneak previews and demonstrations for journalists and industry analysts attending IFA 2009.
What is ShowStoppers @ IFA?
ShowStoppers @ IFA is where reporters and industry analysts discover the future of business, consumer, lifestyle and digital technologies for home, for work, for play.
It's a relaxed, informal event fueled by a full buffet and premium open bars.
Journalists work their way around the room, visiting with sponsor companies.
As a sponsor, you showcase and demo your products and services -- from home electronics and digital entertainment, to imaging, photography and video; from SMB and enterprise products and services, to home automation; from wireless, smartphones and “handies,” to VoIP, WiFi and WiMAX; from telematics to navigation; from microwaves and washers, to refrigerators equipped with Ethernet ports and bar-code inventory systems; from Web 2.0 to what’s next.
Each sponsor gets a full range of marketing and PR promotional services -- your own table to demo from, signage, and promotion on the ShowStoppers Web site, in press releases, in the press kit we deliver to every reporter, and other marketing materials. You’ll receive our press lists before and after the event, to assist with media alerts and follow-up.
All of which frees you to focus on the most important job of the evening – shaking hands with the reporters and analysts you meet face to face, the reporters and analysts who are looking for breaking news and compelling stories to cover.