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Hot products. Cool companies. Meet the press. |
Frequently asked questions
Q: How can ShowStoppers help us?
A: ShowStoppers helps you generate news coverage and product reviews. We produce special events that showcase your products to reporters, columnists, editors and industry analysts that cover your industry. You can demo your products, discuss company news, and build long-lasting relationships with the press. We invite influential editors and analysts to our events, and limit the number of sponsors, with the goal of providing our sponsoring companies with an optimal ratio of press per sponsor, so there is time for meaningful conversations and product demos, rather than just a brief "drive by." At ShowStoppers - you'll spend quality time with reporters. On the show floor, the top execs might be involved in sales meetings. On the trade show floor, reporters can get pulled away to press conferences and appointments. Our events take place after the exhibit hall closes, to minimize time conflicts. Q: How do you do this?
A: ShowStoppers provides you with a venue to showcase your products and meet the press covering your industry. You can demo your products, discuss company news, and build long-lasting relationships with the press.
Q: How does ShowStoppers produce an atmosphere conducive to productivity?
I don't want to attend a "party" that includes too many sponsors
and loud music.
A: We invite influential editors and analysts to our events, and limit the number of sponsors, with the goal of providing our sponsoring companies with an optimal ratio of press per sponsor, so there is time for meaningful conversations and product demos, rather than just a brief stop by.
Q: Why should I go to ShowStoppers instead of or in addition to
exhibiting on the trade show floor?
A: At ShowStoppers you'll spend quality time with reporters. On the show floor, the top execs might be involved in sales meetings. On the trade show floor, reporters can get pulled away to press conferences and appointments. Our events take place after the exhibit hall closes, to minimize time conflicts. Q: How many reporters attend?
A: It varies by show. CES, for example, is our largest event. It attracts nearly 1,000 reporters, while other events are smaller. We strictly limit attendance to KEY reporters so your time will be well spent. We're more interested in quality that quantity. Q: What publications attend?
A: All the major business, trade, consumer and daily newspapers attend ShowStoppers: Wall Street Journal, New York Times, USA TODAY, Forbes, Bloomberg Radio, PC Magazine, PC World, just to name a few. To get an idea of how broad and deep the list of attending press is, click here. For press lists from prior events, click here. Q: Who are some of your sponsors?
A: Our events attract a wide range of startups and industry leaders, including software, hardware, peripherals, mobile, service providers and wireless companies. Some of the regular sponsors at our events include HP, Intel, Jasc Software, M-Systems/DiskOnKey, SiPix Digital, Sony, Xerox Corporation, Zone Labs, and more.
Q: My company is a startup. Will we get lost?
A: No. Because we limit the number of companies and design the room to maximize floor traffic, no one get lost.
Q: Do my competitors attend? Can I block them from attending?
A: We don't limit sponsors. The press wants to see everything and we help them. We can place you far away from your competitors if you like. But we won't block them from attending. Q: What kind of promotion do you do?
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