The Big Event

  • September 2007
  • Los Angeles
  • Get event details here

Unwrapping the holidays for Hollywood

One day. Under one roof. Products. Press. Celebrities.

We call it The Big Event.

It's produced with NewsTips Inc. and the Beasley Group. Newstips is a “journalist to journalists” through its weekly Newstips Bulletin, sent only to members of the press. Newstips also pioneered the Cherry Picks event. They select no more than 100 of the most interesting products from the avalanche of new items at CES. Those selected get a show & tell in front of an audience of scores of A-list press, from network TV to major metro daily newspapers. The Big Event has its own Cherry Picks event, with some interesting surprise additions. The Beasley Group has more than two decades of experience in TV and movie product placements, as well as pervasive contacts among many aspects of the entertainment industry, from celebrities to production operations. We are able to bundle product placement opportunities into The Big Event and add celebrity gift bag opportunities specifically because of the Beasley connections.

Think about this:

  • Tech, toy and tool companies showcasing their products
  • TV, radio, newspaper and magazine journalists to report on it
  • TV show staff people scouting out cool new gear
  • Movie people and celebrities to help make it buzz
  • Gift bags for celebrities
  • Gift bags for selected press

For people who have been to a ShowStoppers event, all of that excitement is here, only bigger, and with some exciting new features.

For people who have been to a Newstips Cherry Picks event, there’s one of those here, too.

For people who have been to a Hollywood-style pre-awards suite, there’s some of that, including the celebrities and entertainment industry VIPs they tend to draw.

We don’t know of any other event that connects the non-news TV shows with the tech gear that they’re looking to cover between now and the Holidays.
it's a gift
Yes, we admit it. The fourth calendar quarter is what makes The Big Event a big deal. For most tech companies, it’s when most of their sales happen, so it’s their most critical quarter for company revenues and profits.

Hot products. Cool companies. Meet the press. Join us.