For exhibitors

Step outside the box


Want some extra-added attention as you introduce a new product or service, or launch a new company?

Need to get a car into the event to demonstrate your technology — and industry leadership? We’ve done that — with Ford, FLIR Systems, Autonet Mobile, and with Pieker, which supplies telematics systems to Chrysler in Europe.

Need to float a weather balloon to demo an Internet access service? We’ve done that, too.

And more.

ShowStoppers provides a better way for industry leaders, innovators, startups and upstarts to make new connections, promote brand, take leadership and open new business markets.

Consider Boxee, a portal for web-based content and entertainment. It launched at ShowStoppers @ CES 2009. BusinessWeek named it one of the 20 Most Important Inventions of the Next Ten Years. It was swarmed by CTOs, as documented by The New York Times. And, shortly after, it raised over $4 million in venture capital funding.

Consider Newton Peripherals, maker of the Mogo Mouse. It debuted in the Startup Pavilion at ShowStoppers @ CES, where it was scouted by investors and business partners. Shortly after, HP licensed the Mogo Mouse for its laptop product line. Two years later, Newton previewed the  Mogo Talk headset at ShowStoppers for the Digital Holidays. Just two months later, Newton is already working with Broadcom and topping Apple’s 2009 Holiday Gift List at the Apple Store.

ShowStoppers provides a better way for reporters to quickly, efficiently and easily discover hot products and cool companies — companies they know and companies they haven’t discovered yet.

It’s a complete turnkey package planned specifically by ShowStoppers to help companies large and small generate news coverage and product reviews.

ShowStoppers is a complement to your exhibit booth. ShowStoppers is a relaxed, informal event where the press is focused on you, away from the noise and distractions of the show floor, fueled by a full dinner buffet and open bars – a very effective way to “feed the press.”

ShowStoppers handles all the promotion, invitations, and RSVPs for the event.

We qualify the press. Like you, we want qualified press in the room, not just the biggest body count.

Your tabletop demo station comes complete — with linen, signage, power, and (if ordered) high-speed Internet access and flat-screen television or computer displays.

For Deluxe and Standard exhibitors, we partner with Virtual Press Office to build and distribute your electronic press kit and online press office.

ShowStoppers is not just another press event. ShowStoppers creates value-added press opportunities WITHIN each event.

As one example, we organize the event by newsbeats and products, to help reporters find you according to what they cover.

As a second example, ShowStoppers is the ONLY event that builds a ‘Media Village’ onsite with radio, TV and web interview opportunities inside the event – and this makes it even easier for you to be interviewed. During ShowStoppers @ CES 2009, the media village featured CBS News, Fox News, Slashgear, Dave Graveline’s “Into Tomorrow,” Computer Outlook Radio, BNETtv, AVING, TechTalk Radio, and more.

Bottom line, ShowStoppers creates more opportunities for coverage of your company. It’s that simple. Really.

In other words, we’re flexible, we’re creative. What’s your special request? Just ask.

Hot products. Cool companies. Meet the press. Join us.

  • ShowStoppers produces special events where your company or client meets the press -- to help score interviews, news coverage and product reviews. ShowStoppers is where reporters, columnists, bloggers and industry analysts discover the future of consumer, lifestyle and digital products for work, for home, for play. ShowStoppers is a smarter way to meet the press in tough economic times.