AUSTIN, TX., and MONTCLAIR, N.J., 2 Dec. 2008 – ShowStoppers today announced it is partnering with Virtual Press Office (VPO) to help journalists, columnists, bloggers, and industry and financial analysts discover the newest business, consumer, lifestyle and digital products for work, home and play at ShowStoppers press events in the United States and Europe.
The agreement tasks VPO with building and distributing electronic press kits and online press offices for the hundreds of industry leaders, innovators, startups and upstart companies that exhibit during the year at ShowStoppers events to help generate news coverage, product reviews and media exposure while making new connections, promoting brand and opening new markets..
“Working with VPO streamlines communication between reporters, bloggers, exhibitors and public relations agencies,” said Steve Leon, partner, ShowStoppers. “We are taking advantage of online tools to make the process quicker, more efficient, easier.”
“We are very excited to partner with ShowStoppers to help bring the media and ShowStoppers’ customers closer together,” said Peter Brand, chief executive officer of Virtual Press Office. “The quality of the ShowStoppers brand is unparalleled and we are proud to be associated with the organization.”
About VPO
Established in 1996, VPO changed the way exhibitors and the media communicate by inventing the trade show online press office. Today VPO is the global leader in online press office management and trade show news distribution solutions. Over 600 events rely on VPO services. VPO provides online press kit, news distribution and media measurement services to leading event organizers and PR professionals.
About ShowStoppers
Now in its 16th year, ShowStoppers is the global leader in producing press-only events that feature hot products from cool companies. Each event organizes company launches, product introductions, sneak previews and hands-on product demos for reporters, editors, columnists, bloggers and analysts. ShowStoppers produces in Berlin, Germany, the official press event of IFA, one of the largest consumer-electronics trade fairs in the world.
The next ShowStoppers events are ShowStoppers @ Macworld, 5 Jan. 2009, in San Francisco; ShowStoppers @ CES, 8 Jan. 2009, in Las Vegas; ShowStoppers @ Mobile World Congress, 15 Feb. 2009, in Barcelona, Spain; and ShowStoppers @ CTIA Wireless, 1 Apr. 2009, in Las Vegas.
More than 500 journalists and analysts are already pre-registered to attend ShowStoppers @ CES.
To exhibit at ShowStoppers events, contact Dave Leon, director of sales, dave@showstoppers.com, 845-638-3527 .
Working press are invited to attend ShowStoppers events. For information and requirements, contact Steve Leon, sl@showstoppers.com, 512-288-0950 .
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Contacts:
Steve Leon
ShowStoppers
512-288-0950 �
sl@showstoppers.com
Peter Brand
Virtual Press Office
973-233-5363 �
peter@vpoinc.com
