ShowStoppers is not just another press event. ShowStoppers creates value-added press opportunities within each event.
For example, we organize the event by newsbeats and products, to help reporters find you according to what they cover.
And, when reporters register to attend, we collect newsbeat data. This turns a mere press list into a remarkably powerful, useful PR tool that gives you the unique ability to identify the reporters most likely to cover your company or your clients. No other producer of press events does this. Just us. Period.
Then, to help your company or client get more coverage, we supply you with the list of registered press in advance of every event. And we supply regular updates — sometimes weekly.
Afterward, we do our best to deliver a list of press that attended within a week of the event, because we know that swift followup is key — and what good is a press list that is already old and cold?
In 2006, as part of a continuing series of innovations, we introduced the Startup Pavilion, focused on smaller companies and technologies emerging from stealth – a compelling and affordable idea that made it possible, among other unique success stories, for one very young, very small sponsor to introduce its first product and negotiate an OEM deal with one of the world’s largest technology companies.
In 2005, Larry Magid of CBS News phoned in live interviews from ShowStoppers. In 2007, Dave Graveline, host of Into Tomorrow, became the first radio program to broadcast live from inside a ShowStoppers event. Also in 2007, Robert Scoble streamed live coverage to a world-wide network of leading bloggers, vloggers and podcasters.
Then we expanded on this idea. Now, ShowStoppers is the only event that builds a ‘Media Village’ onsite with radio, TV and web interview opportunities inside the event – and this makes it even easier for you to be interviewed. During ShowStoppers @ CES 2009, the media village featured CBS News, Fox News, Slashgear, Dave Graveline’s “Into Tomorrow,” Computer Outlook Radio, BNETtv, AVING, TechTalk Radio, and more.
Also, ShowStoppers exhibitors are regularly scouted by Gadgetoff, the remarkable, one-of-a-kind New York event for educators, entrepreneurs, artists, creators, visionaries and geniuses who push the envelope of invention.
We select our event sites deliberately. For example, beginning in 2005, ShowStoppers @ CES has taken place at the Wynn, the only hotel, resort and conference center in the world to have earned the Mobile 5 Star and AAA 5 Diamond ratings. ShowStoppers for the Digital Holidays 2007 took place at the new event center located inside the new offices of the New York Times; in fact, it was the first public event ever held in that event center, an extra-added attraction that helped to generate widespread press interest — and the elevator made it easy for Times editorial and technology staff to attend.
And … if it’s the little things that count, consider this: At ShowStoppers, we don’t draw attention away from you with distracting themes. We don’t embarrass you with “booth bimbos” passing out beads and trinkets.
We also raise the tables higher than normal — about 42 inches off the floor. It’s such a little thing, but think about your back. You won’t be bending over all night. More important, a taller table also means you aren’t bending over and turning your back on reporters while doing demos all night. Instead, you’re looking them in the eye.
