ShowStoppers produces invitation-only private events that organize company launches, product introductions, sneak previews and hands-on product demos for reporters, editors, columnists, bloggers and industry analysts – trade, consumer, entertainment and business journalists and analysts specifically selected and qualified in advance by ShowStoppers.
ShowStoppers is a smart way for industry leaders, innovators, startups and upstarts to make new connections, promote brand, take leadership and open new business markets.
ShowStoppers is a smart way for reporters to quickly, efficiently and easily discover hot products and cool companies — companies they know and companies they haven’t discovered yet.
It’s a complete turnkey package planned specifically by ShowStoppers to help companies large and small generate news coverage and product reviews.
ShowStoppers is a complement to your exhibit booth. ShowStoppers is a relaxed, informal event where the press is focused on you, your news, and your new products, away from the noise and distractions of the show floor, fueled by a full dinner buffet and open bars – a very effective way to “feed the press.”
ShowStoppers handles all the promotion, invitations, and RSVPs for the event.
We qualify the press. Like you, we want qualified press in the room, not just the biggest body count.
Your tabletop demo station comes complete — with linen, signage, power, and (if ordered) high-speed Internet access and flat-screen television or computer displays.
ShowStoppers is exceptionally qualified to help companies large and small meet the press – and is similarly qualified to partner with show management. In the U.S., we’ve produced invitation-only technology showcase events for 16 years — longer, better, more affordably and more respected then anyone else in the industry.
And, among the range of events we produce in Europe, ShowStoppers is the official press event of IFA, the largest consumer-electronics trade fair in Europe, the trade fair that increasingly defines the future of digital technologies for work, home and play. Think CES – in Berlin. In fact, we invited top US journalists and bloggers to participate in press panels during IFA – Ed Baig from USA Today, Steve Wildstrom from Business Week, Larry Magid from CBS News, Eric Lundquist from eWeek, Harry McCracken from technologizer, Nicholas Deleon from Crunchgear — and noted blogger Robert Scoble. Similarly, we recently organized international press panels for IFA that included market analysts from CEA, Creative Strategies, Cleverdis, Enderle Group, GFK and NPD; consumer-electronics and digital lifestyle blogs Crunchgear, Engadget, Slashgear and technologizer; business and consumer-electronics journalists from Business Week, CBS News, CNET, Digitimes, FierceWireless, Financial Times, Fox Business News, New York Times, Nikkei and Sound & Vision; plus executives from Philips, Siemens and The Distribution Channel.
