ShowStoppers @ IFA


IFA 2010

2 Sept. 2010
Berlin, Germany

Building 7, Level 3, Hall c
6pm - 9pm / 18-21h


A ShowStoppers exclusive, as producer of the official press event of IFA.

ShowStoppers and IFA introduce the third-annual official press event at IFA.

ShowStoppers @ IFA 2010 is where you:

  • Shake hands with hundreds of top-tier press, journalists and industry analysts;
  • Demo your product;
  • Sneak preview your service;
  • Launch your company;
  • Score news coverage and product reviews for your company or client.

ShowStoppers @ IFA takes place the day before IFA starts … during the press days, when reporters are looking for breaking news and compelling stories to cover at the trade fair that increasingly defines the future of digital techologies for work, home and play.

ShowStoppers @ IFAWhat is IFA?

IFA inspires people and moves markets. It is one of the largest consumer electronics trade shows in the world, and it sets a one-of-a-kind standard as a communication and sales platform for the CE industry.

IFA combines innovation and the technology of tomorrow with business sales and entertainment. More than 3 billion Euros worth of orders were generated at IFA 2009. 1,164 exhibitors from 46 countries rented 121,000 m2 of display space. More than 224,000 attendees included 111,000 trade visitors – including more than 23,000 international trade visitors from 105 countries. More than 6,200 media attended from 78 countries.

IFA is organized by Messe Berlin and owned by Gesellschaft für Unterhaltungs und Kommunikationselektronik (gfu). Messe Berlin produces regional, national and international trade shows, exhibitions and conventions. gfu is the Association for Consumer and Communications Electronics.

This is not just another press conference

For journalists attending IFA, ShowStoppers organizes company launches, product introductions, sneak previews and hands-on product demonstrations.

ShowStoppers combines a product showcase, hands-on demos, and a reception into one special evening. It is scheduled for Thursday, 2 Sept. 2010. It begins at 6 p.m. (1800). It takes place on the Messe Berlin fairgrounds. It’s informal. We provide a buffet dinner and open bars. Journalists and analysts specifically selected and qualified by IFA and ShowStoppers work their way around the room, from demo station to station, company to company.

It’s a better way for industry leaders, innovators, startups and upstarts to meet hundreds of press at the largest consumer electronics trade fair in Europe.

It’s a better way for reporters to discover hot products and cool companies — companies they know, companies they haven’t discovered yet.

It’s a complete turnkey package planned specifically by IFA and ShowStoppers to help companies large and small generate news coverage and product reviews.

It’s the perfect complement to your booth on the show floor.

It’s a smart way to reach your marketing and business goals – efficiently, effectively.

Join us


Exhibit space is limited. Discover what companies like Compositor, Delonghi, Fujitsu, Garmin, Griffin, iRobot, LG Electronics, Olympus, Plantronics, Sennheiser, Sisvel, Sonoro, Via Technologies and more learned last year in Berlin at ShowStoppers @ IFA 2008. Discover what companies like Alcatel-Lucent, AT&T, D-Link, Ford, Garmin, HTC, iRobot, Kingston, LG, Lexmark, Linksys, Microsoft, Motorola, Novatel, Olympus, Opera, Samsung, Skype, Sirius, Sony, and THX have learned: The ShowStoppers difference.

There are three sponsorship levels, for any budget.

Basic Exhibitor, $4,500 USD

  • 1 one-meter-long draped table.
  • Electrical service.
  • Table signage.
  • All the promotion, invitations, and RSVPs of journalists for the event.
  • Your press kit placed on a USB key given to all press attending the event.
  • Admission for two (2) company representatives, including food and beverages.

Standard Exhibitor, $6,500 USD

  • 1 two-meter-long draped table.
  • Electrical service.
  • Table signage.
  • All the promotion, invitations, and RSVPs of journalists for the event.
  • Your press kit placed on a USB key given to all press attending the event.
  • Admission for four (4) company representatives, including food and beverages.

Deluxe Exhibitor, $9,000 USD

  • Two two-meter-long draped tables.
  • Electrical service.
  • Table signage.
  • All the promotion, invitations, and RSVPs of journalists for the event.
  • Your press kit placed on a USB key given to all press attending the event.
  • Admission for eight (8) company representatives, including food and beverages.

Learn more

For this special event, we have created a slide-show presentation with links to the exhibitor agreement.  If you have Internet Explorer - click here to learn more about ShowStoppers@ IFA 2010 or click here to download the pdf version


  • ShowStoppers produces special events where your company or client meets the press -- to help score interviews, news coverage and product reviews. ShowStoppers is where reporters, columnists, bloggers and industry analysts discover the future of consumer, lifestyle and digital products for work, for home, for play. ShowStoppers is a smarter way to meet the press in tough economic times.