BERLIN, GERMANY, 3 Sept. 2009 – Hundreds of top journalists, analysts and bloggers previewed new technology products for work, home and play last night in Berlin, Germany, at ShowStoppers®, the official press event of IFA 2009.
The invitation-only event topped off a day of press, industry and business-only activities that occur before the largest consumer-electronics and home-appliances tradefair outside North America opens to the public 4 September.
ShowStoppers @ IFA 2009 – Business meets Press” organized product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives attending IFA. Industry execs included leaders from Panasonic, Sony, Sharp, Loewe and other member companies of the gfu, http://www.gfu.de, which organizes the show with Messe Berlin, http://www.messe-berlin.de. Invited industry leaders included executives from Samsung, Bosch, LG, IBM and many others.
This is the second annual showcase event that ShowStoppers produced in Berlin at IFA, continuing press activities that began with IFA 2008.
For the second year, ShowStoppers also organized a team of top U.S. journalists and analysts who traveled to the show for press conferences, product introductions, meetings, interviews and other activities.
In addition, as IFA opens Friday, ShowStoppers is also producing with IFA, Messe Berlin and the gfu a press panel exploring US retail trends. Speakers include industry analysts Ross Rubin of NPD and Rob Enderle from Enderle Group; John Biggs, editor of Crunchgear; and Susan Schreiner, columnist for Dealerscope.
ShowStoppers organized similar “press meets business” panels for IFA 2008 – and at the IFA International Press Previews in April 2008 and in Malta in April 2009.
Jens Heithecker, director of IFA at Messe Berlin said: “The collaboration with ShowStoppers spotlights consumer technologies that introduce at IFA – for exhibitors, trade visitors and members of the media – from around the world. It’s these personal conversations, not just sales transactions, between customers, vendors and journalists, that drive global opportunities at IFA.”
About ShowStoppers
Now in its 16th year, ShowStoppers, www.showstoppers.com, is the global leader in producing press-only events. Industry leaders, innovators, startups and upstart companies exhibit during the year at ShowStoppers events to help generate news coverage and product reviews, make new connections, promote brand, and open new markets.
To exhibit at ShowStoppers events, contact Dave Leon, director of sales, dave@showstoppers.com, +1-845-638-3527.
Working press are invited to attend ShowStoppers events. For information and requirements, contact Steve Leon, sl@showstoppers.com, +1-512-288-0950.
Contacts:
Steve Leon
Partner, ShowStoppers
sl@showstoppers.com
+1-512-288-0950
Nicole Jahn
IFA Press Officer, Messe Berlin GmbH
jahn@messe-berlin.de
+49 (30) 3038-2217
