In what is its most extensive investment in GITEX yet, SAP will showcase all product lines and services, host key players from its ecosystem and promote its industry expertise.
“With the recent announcement by HH Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, that the UAE is moving towards a mobile government, the ability to provide new, highly-connected, scalable and adaptable solutions for government entities is more pressing than ever,” said Sam Alkharrat, managing director, SAP Mena.
“Revealing how SAP can make a difference in this hugely exciting and game-changing space will form a central part of our Gitex Technology Week presence this year,” he said.
SAP is also keen to flex its cloud muscles in the region. In July’s Q2 global earnings announcement, the company revealed triple digit year-over-year growth for cloud subscription and support revenue. “The acquisition of SuccessFactors put DNA for the cloud into our company. Last year’s acquisition of Ariba gives SAP the number one cloud-based network for business-to-business commerce and collaboration. SAP is today a cloud powerhouse,” said Alkharrat.
Another SAP solution likely to generate much Gitex buzz is HANA. The in-memory computing business platform has been described by SAP co-CEO Bill McDermott as “the fastest growing software product in the history of the world,” and is rapidly gaining popularity in Mena. Hana is a real-time business platform on which applications can be developed and deployed, and has enabled scores of customers across the globe to cope with issues like the rise of big data and run in smarter, simpler and faster ways, said Alkharrat.
SAP is also keen to emphasise its small and medium-sized enterprise (SME) credentials. Globally, 80 percent of SAP customers are SMEs and 88 percent of SAP’s new business clients are SMEs. These small business clients are earning patents at 10 times the rate of larger business clients. Today, 34 percent of SAP’s sales come through indirect entrepreneurs.