Scaling Personalization to the Millions: Globys’ Technology Solution Pioneering the Future of Mobile Marketing

Over 800,000 unique marketing opportunities every minute, tens of thousands of offer and message combinations and millions of dollars up for grab.  This is the revenue opportunity – and challenge – facing today’s operators. The question is – how do you know when and how to act in order to influence specific behaviors that drive the greatest impact on long term business results?

Now for the numbers. A prepaid subscriber makes an average of 29 decisions every day, in comparison to less than three decisions per day for the average Facebook user.  Should I recharge now or later?  Should I share this with a friend?  Should I switch to a competitor’s SIM?  Multiply this number times 40 million subscribers and an operator has nearly a million opportunities to not only model and analyze the outcome of customer decisions but actually intervene to influence those decisions.

This ability to proactively influence and ultimately change customer behaviors requires a deep understanding of customers at an individual level – all 40 million of them – which in turn, requires a level of granularity and rate of scale that has been foreign to marketers until now.

Imagine the power of…

  • Automated behavioral analytics that uncovers unique customer insights at the individual level
  • Testing over 10,000 offer and message combinations in just a matter of days
  • Continually monitoring and acting against billions of dynamic behaviors and contexts
  • Igniting multi-directional social influence across millions of subscribers
  • Automated machine learning on marketing response and behavioral events to continually improve marketing efforts
  • Systematically measuring the long-term impacts of millions of marketing interactions

This is what Globys is bringing to bear with its contextual marketing solution, Globys Mobile Occasions. The solution uniquely merges marketing with science and technology to pioneer a completely new way to think about, execute, and measure mobile marketing.  Backed by patented techniques that make scientific marketing possible, and a team of data scientists with diverse backgrounds (i.e. pharmaceutical drug discovery, underwater sonar, digital music pattern recognition, high frequency financial trading, crowd-sourced traffic flow), Globys Mobile Occasions is generating big buzz throughout the industry, and even bigger results for innovative operators who have deployed the solution.

Globys will be showcasing Mobile Occasions at Showstoppers CTIA.

Posted in CTIA 2014 | Tagged | Comments closed

Scaling Personalization to the Millions: Globys’ Technology Solution Pioneering the Future of Mobile Marketing

Over 800,000 unique marketing opportunities every minute, tens of thousands of offer and message combinations and millions of dollars up for grab.  This is the revenue opportunity – and challenge – facing today’s operators. The question is – how do you know when and how to act in order to influence specific behaviors that drive the greatest impact on long term business results?

Now for the numbers. A prepaid subscriber makes an average of 29 decisions every day, in comparison to less than three decisions per day for the average Facebook user.  Should I recharge now or later?  Should I share this with a friend?  Should I switch to a competitor’s SIM?  Multiply this number times 40 million subscribers and an operator has nearly a million opportunities to not only model and analyze the outcome of customer decisions but actually intervene to influence those decisions.

This ability to proactively influence and ultimately change customer behaviors requires a deep understanding of customers at an individual level – all 40 million of them – which in turn, requires a level of granularity and rate of scale that has been foreign to marketers until now.

Imagine the power of…

  • Automated behavioral analytics that uncovers unique customer insights at the individual level
  • Testing over 10,000 offer and message combinations in just a matter of days
  • Continually monitoring and acting against billions of dynamic behaviors and contexts
  • Igniting multi-directional social influence across millions of subscribers
  • Automated machine learning on marketing response and behavioral events to continually improve marketing efforts
  • Systematically measuring the long-term impacts of millions of marketing interactions

This is what Globys is bringing to bear with its contextual marketing solution, Globys Mobile Occasions. The solution uniquely merges marketing with science and technology to pioneer a completely new way to think about, execute, and measure mobile marketing.  Backed by patented techniques that make scientific marketing possible, and a team of data scientists with diverse backgrounds (i.e. pharmaceutical drug discovery, underwater sonar, digital music pattern recognition, high frequency financial trading, crowd-sourced traffic flow), Globys Mobile Occasions is generating big buzz throughout the industry, and even bigger results for innovative operators who have deployed the solution.

Globys will be showcasing Mobile Occasions at Showstoppers CTIA.  Dr. Olly Downs, Globys’ Chief Scientist, will be on hand to discuss how the solution’s deep roots in science and technology are helping operators to systematically improve revenues and retention, and ultimately, defining the future of mobile marketing.

Posted in CTIA 2014 | Tagged | Comments closed

Yes, I Can Hear You Now

Here’s what we can do with our smartphones: hail a cab, order dinner, record our child’s first steps, do our banking, listen to music, watch movies, read a newspaper and chat with friends—among other things.

Here’s what we can’t do: Hear anyone talking in a remotely noisy environment on the other end of the line.

Cypher is here to change that with a software-based technology that transforms cell phone audio quality as we know it.

Cypher has developed an innovative and strikingly simple solution to poor mobile phone audio quality. Instead of focusing on eliminating noise – the method most commonly used to improve sound quality – Cypher’s technology detects the desired sound pattern of the human voice through patented algorithms, locking onto that pattern and ignoring everything else. Using a unique mathematical-based approach, Cypher’s breakthrough software-only solution dramatically improves the voice quality of mobile telephone calls made in noisy environments.

The result, as shown in standards-based testing, is a 99 percent reduction in noise, a 20 percent improvement in audio quality, and a significant improvement in the sound quality of leading smartphones on the market. Check out Cypher’s website to hear the results yourself.

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Business Texter engages consumers with business

business texter 1.fwBusiness Texter offers an artificial intelligence automated text system that is considered one of the newest products available for mobile because of its ability to bring consumers closer to business.

Business Texter’s intelligent messaging app, robust intuitive AI and suite of marketing tools empower 2-way C2B communications. Key features in this technology adds value to simple texting and provides a robust “new way” to engage customers; revolutionizing B2C messaging. This powerful suite of tools becomes an invaluable asset combining contact management, advanced business logic and artificial intelligence offering Marketers messaging and harnessing Big Data Analytics. SMB’s gain the advantage with a direct line of communications with their customers not available with simple texting.

business texter 2.fwThe software used to create this kind of system makes it possible for consumers to text a business a question, such as, “What time do you open?” and get an instant response such as, “Our hours are from 9-5 on Mondays.”

Present day Android devices with new advanced chipsets with dual core CPU’s allows Business Texter’s engineers to capture and master D2Ddevice level intelligence.  This is redefining SMS software while driving innovation in Android mobile and unified IPPBX phones systems.

Business Texter’s app and suite of products is also creating a new way of thinking about customer service and bringing in revenue that will help make a huge difference to how we interact with customers. With D2D advancements, it is amazing that you can engage customers with rich features requiring little or no CAP or OP-X. It will benefit all kinds of companies and organizations with the ability to work in emergency alerts, health, Telco’s Intelligence API, and much more.

Receive immediate access to the program at http://www.businesstexter.com.

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Cloudberry Mobile – Making Cell Phone Coverage Better and Data Faster

Cloudberry Mobile is disrupting the traditional mobile carrier model, solving the two biggest pains for today’s smartphone users – no signal and slow data speeds. By using only cost effective, high-quality, rapid to deploy Small Cells rather than traditional base stations, the company can deliver optimal cellular coverage and faster data speeds wherever they are needed.

Small Cells are 3G/4G networks in a box the size of a Wi-Fi router. They can be installed in minutes forming networks that intelligently manage themselves which can be placed in homes, offices, or outside – anyplace where phones need to work better. Cloudberry is working with traditional carriers, MVNOs and new players delivering its network-as-a-service model.

At ShowStoppers, Cloudberry will be talking about how carriers are working with the company to introduce these new and innovative Small Cell networks. It recently announced its purchase of spectrum in Norway to create a neutral network that will give carriers (and their users) access to a higher caliber of coverage and faster data speeds. Cloudberry is already working with five carriers in Europe and will soon be announcing more deals worldwide.

“The past five years have seen mobile devices evolve beyond all recognition, however this has not been mirrored by the mobile networks they run on. While phones get smarter, the old problems of coverage black spots and throttled data are in many cases getting worse,” said Tom Guldberg, CEO of Cloudberry Mobile. “Small cells are the disruptive technology that offers the solution to this problem, changing the mobile network in the same way the introduction of the iPhone did for phones.”

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Cel-Fi PRO delivers the biggest boost yet for indoor cellular coverage

CEl-Fi_A01_Cam010009“Hello, are you there?”

If you own a mobile phone, chances are you’ve uttered these words in some form while simultaneously moving closer to a window or running up the stairs to get a better cellular signal. In the U.S. alone, 41% of households rely on their mobile phones as their primary mode of communication. Coupled with the fact that more than 70% of all mobile calls originate indoors, it becomes clear that consistently reliable indoor cellular coverage is more critical than ever before.

Enter Cel-Fi PRO. The all-new, all-digital smart signal booster from Nextivity makes its debut today at CTIA. Created to solve the problem of poor indoor signal coverage for 3G, 4G and LTE (including VoLTE), Cel-Fi PRO helps eliminate dropped calls and dead zones inside subscribers’ homes or offices, improving overall voice and service quality.

Cel-Fi PRO is plug-and-play. That means you won’t need an entire weekend to rig up your house with external antennas or cabling, or spend hours configuring a complicated set up. No drills or cables are needed. Simply plug it in…and it boosts your signal from one bar up to five.

All that external simplicity is thanks to the internal complexity that Nextivity has masterfully hidden from end users. For the engineers and tech geeks among us, Cel-Fi PRO is powered by an intelligent, proprietary baseband processor that automatically adapts to the indoor environment. It uses patented echo-cancellation algorithms to maximize signal coverage and ensure users experience improved voice coverage (in indoor spaces of up to 13,000 sq.ft.), and four times the data throughput for HSPA+/LTE. Cel-Fi PRO is also carrier-specific, ensuring optimal performance and interoperability.

Cel-Fi PRO delivers 10 times the gain of earlier versions, making it the most powerful consumer signal booster in the market. Cel-Fi PRO is immediately available in the U.S. for AT&T subscribers, with additional carrier rollouts expected later this year in global markets.

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Transform the App Experience by Adding Communication Features

More than half of app developers say they want to add communication features such as in-app calls, video, texting and multimedia messaging to their mobile and Web applications. Why? With the average smartphone user having more than two dozen downloaded apps to choose from – not to mention the more than 2 million apps jockeying for attention in the iTunes and GooglePlay app stores – developers are constantly trying to find new ways to increase user engagement, explore new use-cases and revenue opportunities, and improve overall app stickiness.  The problem is that communication features are time consuming, complex, and costly to develop and maintain.

Bit6 helps transform the app experience by allowing developers to easily add communication features to any mobile or web application. Take almost any app like Uber, Airbnb, Evernote, Craigslist or even LinkedIn, and you can see how real-time communications can be used to improve customer service, enable rich user-to-user interactions, or provide new use-cases for the app.

For example, consider the Airbnb app. Currently, renters can only exchange very basic messages with the property host. Imagine how the experience would change if renters were able to have a video call with the host and discuss specifics about the rental property? Or if hosts can send renters real-time photos of the nearby beach. Or if renters can request previous property renters to share videos or photos from their stay.

With Bit6, these capabilities can easily be integrated into the existing app experience with just a few lines of code.  With beta SDKs available for iOS, Android, and JavaScript, developers can access Bit6’s APIs, advanced communication features, and cloud-powered infrastructure.

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Verus debuts highly anticipated iPhone 6 case line up

verus.fwVerus USA®, an industry leading cell phone accessories company headquartered in South Korea, showcases the highly anticipated iPhone 6 case line up at ShowStoppers @ CTIA 2014. Verus’ genius designers went above and beyond to create tough and protective cases without compromising an ounce of style or functionality. There is a Verus case that will fit your unique style and needs while protecting your smartphone.

The Damda Slide case for iPhone 6 is unlike any other case out there!  This case features a storage compartment where you can store cards and cash which can be accessed with its patented sliding lid feature. Plus, this case protects the iPhone 6 with its tough exterior in combination with a shock absorbent interior to put your mind at ease while using the Damda Slide.

In addition to the Damda Slide, our wildly popular series such as Thor, Iron Shield, and our wallet cases kept its Verus signature features while developing elements of the case to enhance your experience. The iPhone 6 line up of our cases comes back slimmer, tougher, and more stylish than ever with additional functions for extra convenience.

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Tough Tested unleashes the power of sun with new solar-powered battery pack

solar1.fwAre you constantly on the go? On the highway or the road less traveled with no outlets in sight? Use the power of the sun to charge your electronics!  Mizco International will showcase the new Tough Tested Solar Powered Battery Pack to keep you charged on your adventures.

Take it off-road anywhere to charge your phone, tablet, action cam or GPS. The TT-Solar Battery Pack is designed to give you endless charges on your adventures, by replenishing itself from natural sunlight. Using the suction windshield mount or anti-slip dashboard backing, you can ensure this battery stays charged, in its case with carabineer; it will stay with you, wherever you go. Smart LED display displays the remaining power. Complete with a micro USB cable and DC Car Charger, you can charge the solar pack using a USB carport or device port.

solar2In addition, Mizco’s DigiPower brand will introduce the most advanced smart USB chargers, utilizing InstaSense™, a device recognition technology delivering the smartest and fastest power to each of your devices. Integrated in the new DigiPower ACD-400i 4 Port USB charger, this new wall charger allows you to charge 4 devices at once, automatically delivering the appropriate charge to versatile devices. Works well with all Smartphones and Tablets.  Take the guesswork out of compatibility to ensure a proper charge each time.

Come visit us at ShowStoppers to find out the most cutting-edge products and technologies in mobile accessories and power solutions.

Posted in CTIA 2013 | Tagged | Comments closed

Introducing the CacheFront Mobile App from Mobolize

cachefront.fwWhat if mobile network operators could increase network capacity and reduce RAN congestion with a simple mobile app? What if operators could improve user experience for every subscriber’s favorite apps and mobile websites? What if operators could have visibility into both cellular and Wi-Fi traffic consumption? And what if it cost less than a dollar per phone to have all this?

Mobolize CacheFront™ Mobile is a new and radically different approach to mobile network optimization that doubles cellular network capacity without any new infrastructure, at a tenth of the cost of current solutions. CacheFront Mobile provides content delivery optimization at the point of greatest impact: the endpoint device. CacheFront Mobile has been designed to be pre-installed by either mobile network operators or mobile device manufacturers, or downloaded by end-users from app stores.

Stop by and see how CacheFront Mobile makes mobile better for both operators and users. And don’t forget to download a free copy for Android today.

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