AppGear from WowWee is a line of collectible toys that interact with free downloaded apps; the latest in gaming and graphics. AppGear changes the way we interact with our world. AppGear is a complete line, connecting apps with traditional tangible toys providing the user with a unique interface or the digital and real world; creating a new reality…Amplified Reality.
Last year App sales topped 5.2 billion dollars and this year that number is expected to increase to 15 billion. By 2014 we can expect to see the numbers grow exponentially to 185 billion. It’s safe to say that Apps are here to stay. Until now, traditional retail has been left out of the app party, but now App Gear has given retailers a piece of the “app” pie. AppGear products will be sold at retail with price points of $9.99 up to $19.99, giving consumers an easy entry and low risk spend to try the new AppGear experience. Just like the $.99 app, the low price point makes it easy for consumers to take a chance on a new game and experience.
Every App Gear Toys will connect or interact with the free downloaded app; collectible figures, interactive play sets and customizable toys will be included with each pack. Every App gear product is compatible with all IOS and Android platforms. Launching in early 2012 with 6 unique titles, AppGear will be the low-cost innovative leader in the newly created category, known as Appcessories.