Who’d be a mobile operator competing in the mobile internet space? On one front, the operator is faced with an escalating device arms race – the iPhone certainly raised the bar for user experience, and now Android is threatening to further marginalise the operator by putting the device manufacturer firmly in the driving seat. On another front, big web brands such as Facebook, Twitter and Foursquare are driving increasing levels of mobile internet traffic – where, if anywhere, can the operator compete with such formidable competition?
We think the operator needs to have a much bigger, better and more strategic presence on the subscriber’s device. By doing so, the operator can play a much more meaningful and influential role in the delivery of mobile internet content and services to their subscribers. The Cibenix On-Device Services (ODS) solution is currently helping our operator customers do just that – successfully launching a range of storefront, service launching, social networking, widget and self care services directly from the device itself.
Our operator customers describe the Cibenix ODS solution as being their ‘Strategic Gateway’ on the device. And indeed, some of our customers are currently driving upto 70% of their mobile internet traffic through Cibenix ODS clients on their subscribers’ devices. Find out more when you visit Cibenix at Showstoppers.
