Just as school ends, entertainment gets serious, and the heat pushes pulse rates higher — it’s time for ShowStoppers @ Play. Click here to join us, and to meet the press.
“If I could follow ShowStoppers around the world and just go to Steve’s events, my life would be complete: Not because I want to attend tradeshows, but because I don’t need to attend them and still get tremendous value-add from the intensive one-on-one with the vendors that ShowStoppers collects and packages for the trade press. In one room he has all the major products and players to talk to without the hassles of running around the trade show floor. I get quality and focused vendor contacts that I can turn into articles and editorial with just a few hours’ work. I highly recommend his work and his events.”
David Strom, strominator.com / webinformant.tv, / ReadWriteWeb.com
“We wanted to look at ways to provide some of our smaller and medium-sized exhibiting companies an avenue to gain more exposure with the press that they may not currently be able to get,” says Jason Stookey, the National Association of Broadcaster’s vice president of sales for conventions and business operations. “I reached out to ShowStoppers to see if they could do anything for us because they’ve got a stellar reputation … The exhibitors get the one-on-one interaction and demo’ing of products for the press. Our large exhibitors like Sony, Panasonic and Canon have huge public relations machines. This will really help bring greater value to the small and medium guys that maybe can’t break through and get press coverage from the top U.S. publications. It’s really invaluable experience, and they can get premium contacts from the press.”
“Our company created a consumer electronics subsidiary a few years ago. We don’t have a huge advertising budget, so building a relationship with key media is very important to generate awareness for our products. ShowStoppers has not only helped us do this, they have helped us do it around the world. We couldn’t be happier with the media we have met through ShowStoppers and the ShowStoppers events themselves. They are first class all the way.”
Kevin Oswald, communications director, Kent Displays/Improv Electronics
“Focus on the product, not the booth. I saw a lot of companies compete to have the most magnificent (i.e., “expensive”) booth. True, a booth can make an impression and build an image, but let’s be honest: many booths seem to be focused more on the grandeur than the product. I’d rather see a great product in an adequate booth than a mediocre product in a great booth. Take the money you would have spent on a fancy booth and give it to your engineers as a bonus instead. At CES, the best booth expenditure per dollar was Showstoppers: tables in a hotel ballroom staffed mostly by company founders. That should be your model.”
Guy Kawasaki, “Marketing Lessons from CES,” American Express Open Forum.
Coming up: Events calendar
ShowStoppers & the IFA Global Press Conference 24-27 Apr. 2014 Belek, Turkey
ShowStoppers @ Play 10 June 2014 Los Angeles
ShowStoppers @ CE Week 25 June 2014 New York
ShowStoppers @ IFA 4 Sept. 2014 Berlin
ShowStoppers @ CTIA Super Mobility 2014 8 Sept. 2014 Las Vegas
ShowStoppers for the Digital Holidays 17 Sept. 2014 New York
ShowStoppers @ GITEX October 2014 Dubai
ShowStoppers @ CES 6 Jan. 2015 Las Vegas
ShowStoppers @ Mobile World Congress 1 Mar. 2015 Barcelona
ShowStoppers @ NAB Show 12 Apr. 2015 Las Vegas
ShowStoppers @ IFA August/September 2015 Berlin
ShowStoppers is an independent media event that is produced by and is a registered trademark of ShowStoppers.