Cut through the clutter and noise
ShowStoppers @ CES 2016
6 Jan. 2016
Shake hands with more than 1,500 pre-qualified journalists, bloggers, analysts and key industry influencers – to score news coverage, product reviews and executive interviews.
This is the annual blockbuster event where reporters and industry analysts discover the future of business, consumer, lifestyle and digital technologies for work, for home, for play – hot products from cool companies, companies they know, companies they haven’t discovered yet. Away from the noise and distraction of the show floor.
It’s the one event where industry leaders, innovators, award winners, visionaries, startups and upstarts make new connections, promote brand, take leadership and open new business markets.
Produced by ShowStoppers, now in its 22nd year, the global leader in producing press and business events in the U.S., Europe and Asia — including the official press event in Berlin at IFA, the largest consumer-electronics tradeshow outside North America.
Click here to learn how your company or client can meet the press during ShowStoppers @ CES.
“If I could follow ShowStoppers around the world and just go to Steve’s events, my life would be complete: Not because I want to attend tradeshows, but because I don’t need to attend them and still get tremendous value-add from the intensive one-on-one with the vendors that ShowStoppers collects and packages for the trade press. In one room he has all the major products and players to talk to without the hassles of running around the trade show floor. I get quality and focused vendor contacts that I can turn into articles and editorial with just a few hours’ work. I highly recommend his work and his events.”
David Strom, strominator.com / webinformant.tv, / ReadWriteWeb.com
“We wanted to look at ways to provide some of our smaller and medium-sized exhibiting companies an avenue to gain more exposure with the press that they may not currently be able to get,” says Jason Stookey, the National Association of Broadcaster’s vice president of sales for conventions and business operations. “I reached out to ShowStoppers to see if they could do anything for us because they’ve got a stellar reputation … The exhibitors get the one-on-one interaction and demo’ing of products for the press. Our large exhibitors like Sony, Panasonic and Canon have huge public relations machines. This will really help bring greater value to the small and medium guys that maybe can’t break through and get press coverage from the top U.S. publications. It’s really invaluable experience, and they can get premium contacts from the press.”
“Our company created a consumer electronics subsidiary a few years ago. We don’t have a huge advertising budget, so building a relationship with key media is very important to generate awareness for our products. ShowStoppers has not only helped us do this, they have helped us do it around the world. We couldn’t be happier with the media we have met through ShowStoppers and the ShowStoppers events themselves. They are first class all the way.”
Kevin Oswald, communications director, Kent Displays/Improv Electronics
“Focus on the product, not the booth. I saw a lot of companies compete to have the most magnificent (i.e., “expensive”) booth. True, a booth can make an impression and build an image, but let’s be honest: many booths seem to be focused more on the grandeur than the product. I’d rather see a great product in an adequate booth than a mediocre product in a great booth. Take the money you would have spent on a fancy booth and give it to your engineers as a bonus instead. At CES, the best booth expenditure per dollar was Showstoppers: tables in a hotel ballroom staffed mostly by company founders. That should be your model.”
Guy Kawasaki, “Marketing Lessons from CES,” American Express Open Forum.
Coming up: Events calendar
Event name Date Location
ShowStoppers @ CES 6 Jan. 2016 Las Vegas
ShowStoppers @ Mobile World Congress 21 Feb. 2016 Barcelona
ShowStoppers @ the Israel Dealmakers Summit March 2016 New York City
ShowStoppers @ NAB Show April 2016 Las Vegas
ShowStoppers & the IFA Global Press Conference April 2016 To be announced
ShowStoppers® / MacTech® June 2016 San Francisco
ShowStoppers @ CE Week June 2016 New York City
ShowStoppers @ IFA September 1, 2016 Berlin
ShowStoppers is an independent media event that is produced by and is a registered trademark of ShowStoppers. CES is a trademark of CEA. Showstoppers is not affiliated with CEA.